POLISH PAVILION EXPO 2015 /
status / concept 2014
area / 2361m2
budget / 19,5M PLN
design team / menthol architects - Liliana Krzycka, Rafał Pieszko,
Monika Arczyńska, Łukasz Pancewicz, Adam Rachwał,
Grzegorz Szlaski, renderings: be3design
collages: Borys Kozłowski
Architectural competition for polish pavilion with associated exhibition space
and landscape plan during EXPO 2015 in Milan, The Italian Republic
POLAND, THE GRANARY OF EUROPE – POLONIA, IL GRANAIO D’EUROPA /
In the „Golden Age” Poland became the granary of Europe. Strong assets included central location, richness of natural resources such as uncontaminated soil, river valleys cutting through the country, hectares of fields as well as widespread forests and lakes are a timeless resource. Up till now they have been decisive in building international position of our country, filling foreign pantries with grain, fruits, vegetables, meat and other groceries, produced in Poland.
Polish pavilion, with reference to the main theme of 2015 Expo „Feeding the Planet, Energy for Life”, will remind of the unchanged importance of our country as a World exporter of food. It will explain how food production is rooted in the natural rhythm of the seasons and energy flow – from the field to the table. All-year-round growing and producing cycle from sowing till harvesting, processing and storing, was taken as a main theme of the permanent exhibition with a “Taste zone” culminating the proposed visitor route where seasonal local dishes can be tasted. The exhibition presents a variety of production and processing methods. Origin of regional, traditional foods – bread, honey, beer or dairy - is also explained alongside with the presentation of natural Polish landscape which stimulates all senses.
PAVILION’S FORM /
Timelessness, naturalness, tradition and unpretentiousness are written in the pavilion’s form. It was inspired by an idea of a storehouse – silos filled with grain, metaphorically covered with a white tablecloth. The silos also symbolize a treasury, showing the richness and variety of Polish food production which depends on particular seasons and the cycles of changing landscape and feasting.
According to the main objectives of Herzog&de Meuron’s Expo area’s masterplan, which shifts from the paradigm of typical international exhibitions with their spectacular buildings, the design of the Polish Pavilion expresses monumentality in the natural and unpretentious beauty of Polish landscape. The building is well-exposed both from the water and also from public areas. It resembles silos appearing above the fields and becomes an integral part of the exhibition. A proposed form combines minimalistic modesty with an industrial character of the construction.
SITUATION: AERIAL VIEW
Layout and form are derived from the elongated shape of the site and also the context of the building which opens towards a public park from the East and towards the water from the West and North. The building stands as a background to the adjacent greenery while simultaneously it is visible from a far distance thanks to sunlight reflecting from its white facades.
An open stage is located directly next to the main entrance. It is perfectly exposed from both the main Expo area route and a neighbouring piazzetta therefore any concerts or cooking shows, staged there, will attract visitors. The arrangement of the landscape additionally emphasises the linearity of the site and the pavilion itself as a reference to the composition of fields and meadows. The shape and material of the facades creates a screen for evening projections and the silos can be illuminated after dusk.
Entering the pavilions is provided via a travelator running from the main Expo route directly to permanent exhibition on the first floor. Exhibition layout is derived from the linearity of the building and the visitors’ flow. Each room is contributed to a different season and creates different atmosphere by stimulating all senses – sight (colour scheme and visual elements, mainly projections), hearing (sounds and music), smell (discharged scents) and touch (textures and temperature). Seasonal products can be tasted and obtained in a “taste zone”, which is located in the ground floor area (souvenir shop, snack bar and restaurant).
MAIN ENTRANCE TO THE EXHIBITION FLOOR: TRAVELATOR
EXHIBITION SPACE FLOOR
RAMP WITH SLIDE
GROUND FLOOR VIEW
GROUND FLOOR VIEW
The “silos” build the whole form of the building with a repeating sequence of the rooms and internal subdivisions of the floors, starting from the ground floor which resembles a triple-nave crypt with a colonnade of funnels, to the series of circular rooms on upper floors. The pavilion’s facade will be made of translucent white membrane which allows insight into the structure of the building. Its other function is shading the interior of the pavilion and creating a curtain opening at the main entrance and external stage. It is lifted above the ground floor openings as a reminiscence of white curtains in St. Mark’s Square arcade in Venice. An industrial process of food production is metaphorically covered with a clean festive tablecloth.
SECOND FLOOR PLAN:
FIRST FLOOR PLAN:
PERMANENT EXHIBITION FLOOR
GROUND FLOOR PLAN:
VARIABLE EXHIBITION FLOOR
& COMMERCIAL AREA
EXHIBITION FORMULA /
The visitors are guided through a sequence of seasons, from winter to autumn, where a logic order of production and storing processes are explained. Linearity and continuity of the pavilion emphasises these eternal cycles and vegetative rhythms which constitute a basis for energy circulation. It starts from wintertime, continues through spring blossom, ripening and final harvesting. Visiting the exhibition is also a review of a Polish cornucopia and a journey through Polish landscapes. The main concept concentrates on a coexistence of contrasts – festiveness vs. everydayness, cyclicality vs. continuity, sensuality vs. rationality. The exhibition comprises two parts: a sensual zone inside the “silos” and an interpreting part in the circulation area.
CEILING PLAN WITH CALEIDOSCOPES
AND EXHIBITION SCENARIO (FIRST FLOOR & SECTION)
PLAN OF THE TYPICAL EXHIBITION MODULE
CEILING PLAN OF THE TYPICAL EXHIBITION MODULE
Particular themes zones have their corresponding “feast motif”, a decoration typical for the season and tradition. It is Christmas in wintertime, Easter in the spring, summer picnics and celebrating harvest early in the autumn. Each zone, which symbolises a particular season, is entered and visited separately, but each of them is an integral part of the main exhibition. Full visitor path runs through all “silos”, but during peak times (ie. weekends, holidays or special Expo events) rooms and circulation layout can be modified in order to provide a fast route through the suite of rooms. This rearrangement is enabled through closing the “silos” with sliding panels along semicircular tracks. Colourful “caleidoscopes” - animations referring to particular seasons – will be displayed on the ceilings of the “silos”.
EXHIBITION: SEASONS COLOUR SEQUENCE
Visitor route starts from the winter, a chilly area contrasting with hot Italian climate. Winter is a time of fasting and awaiting, dominated with cool shades of white, grey and blue. Apart from traditional winter and Christmas food such elements as Wieliczka salt mine (salt as food preservative) and fishermen villages (source of Baltic fish) will be presented. Spring area will explode with light vibrant colours. Vitality and vegetation will be expressed with a landscape of flowers in blossom, early season vegetables. Summer zone will be dominated with strong sunlight and ripening fruits and vegetables as well as humming of bees and rustle of the forest. End of summer is also the beginning of harvesting, therefore this area will be dedicated to bread manufacturing. Fruits, vegetable, mushroom and nuts processing, preserving and storing will also be presented there with a domination of shades of gold, brown and red.
Journey through the seasons culminates in the final room – piazza – a virtual gallery filled with a straw and with a descending spiral ramp. This space also serves relaxation, with a view towards water, a scent of straw, and a small stage for concerts, competitions and other events, visible from the ground floor area as well. A slide ending its route in straw is specially dedicated to kids. The area will be supported with an augmented reality system. A virtual interactive gallery of films and images from various regions of Poland will become a strong culmination point.
AUGUMENTED REALITY ZONE
PIAZZA - ARTISTIC EVENTS
SLIDE TO HAY AREA